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Today marks a decade since the passing of Arnaud Mercier, AREA 17’s cofounder. To reflect on his life and career, we’ll use the words of ADG-FAD, the Association of Art Directors and Graphic Designers based in Barcelona.

For the 50th-anniversary edition of the Laus Awards, ADG-FAD wrote a beautiful tribute…


Last year was historic in countless ways. As we welcomed and warmed up to a fresh year, we reflected on 2020 and what it meant to us, our clients, and our community. I’m happy to share our 2020 Year in Review with you. It’s filled with insights, launches, pretty plants, and a whole lot of heart.

Equipped with openness, resilience, and optimism, we look forward to applying our 2020 learnings as we co-create a more positive future with you.

Yours truly,

George Eid
CEO, Founder


Media attention and voter behavior in the 2020 US election

By George Eid, CEO and Founder

We’re entering what will be the climax of a charged election season in the United States. …


Designing for human resilience in a digital-first world

By Alexandre Bommelaer, Managing Director, Paris
For the previous entry in this series, see our
Lens on arts & culture

Preface

The media industry is more than ever in danger. The economic and social consequences of the health crisis we are currently experiencing worldwide are impacting a sector already profoundly affected…


Designing for human resilience in a digital-first world

By Mark Jarecke, Managing Director, New York
For the previous entry in this series, see our
Lens on education.

A pivotal moment for cultural institutions

Museums and cultural institutions around the world are in crisis. Stay-at-home orders, social distancing, and the halting of global transportation and tourism as a result of the COVID-19 pandemic have caused…


Sharing our LGTBQ+ influences

In celebration of Pride, we have taken a moment to reflect on just a few of the writers, thinkers, artists, and creators in the LGTBQ+ community that influence our lives and work.


Celebrating International Museum Day

Connecting through art and culture is as important as ever, so for International Museum Day, we asked our colleagues to share their favorite institutions from around the world. If you’re dreaming of places to go and things to do, here is a collection of museums that have inspired us. …


Designing for human resilience in a digital-first world

By Mark Jarecke, Managing Director, New York

Our current lens

As we shelter in place during these strange times, our digital experiences have become our primary windows to the outside world. We rely on the utility of digital to keep us informed, entertained, safe and most of all connected. …


A mere two years ago, we celebrated our 15th anniversary, so it seems a bit silly to make a big hoopla about this years’ yearly milestone. But after all, it is our golden anniversary, and it is serendipitous that it lands in the year 2020. Why, you may ask?

Our…


At AREA 17, we kicked off 2020 by looking back at 2019 — from the close partnerships we’ve enjoyed, the learnings we’ve gleaned from each other, and the lives we’ve enriched through our collective work.

Happy (belated) new year from ours to yours!

View the year in review

Originally published at Optical Cortex.

AREA 17

A brand and digital product agency in Paris and New York. We solve problems to serve people with work designed to simplify and engineered to endure.

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